Savvy and adaptable Creative Director who delivers sales, brand distinction, and traffic for clients ranging from early-stage start-ups to Fortune 10 companies. Establishes credibility, expertise, and sphere of influence to work effectively with staff, agencies, and leadership teams, to ensure focus, results, budget, and superior multi-channel marketing experiences.
Excels in high growth and evolving competitive market places, products and programs focusing on e-commerce. Develops and maintains excellent relationships and distinctive solutions for strategic affiliates and partners.
Freelance creative | Coldwater Creek | Hingham, MA
March 2017 – present
Conceptualize and design digital marketing assets, including email and social media content, and site assets.
Creative Director | CVS Health | Woonsocket, RI
December 2013 – December 2016
Conceptualized, directed and delivered successful integrated campaigns that brought omni-channel, front-store and digital adoption marketing strategies to life within email campaigns, social marketing, digital and traditional advertising and digital customer experiences for cvs.com, minuteclinic.com and CVS Pharmacy app
Directed and managed all print and digital creative executions, including direct mail, in-store signage, receipts, one-to-one targeted emails, and site placements, to meet acquisition and retention goals for ExtraCare®, CVS Pharmacy’s award-winning customer loyalty program.
Drove creation, adoption and execution of new identities for CVS Pharmacy and Minute Clinic, the retail and clinical brands of CVS Health, within all customer-facing touchpoints.
Created and developed modular email templates, enabling efficient and consistent delivery of highly personalized branded content.
Reorganized and lead team of 20+ art directors, designers, digital producers, and front-end developers (full-time and contract), improving quality of work and operational efficiencies of 50%.
Established collaborative partnerships with multiple external creative agencies and business units across enterprise.
Art Director | Distinctive Apparel, Inc. | Randolph, MA
January 2013 – November 2013
Directed, hired, and restructured digital design and front-end development team.to leverage individual team members’ expertise and improve team’s overall contribution to company.
Conceptualized and designed all digital assets, including site design, email campaigns and social marketing, for brands including Chadwicks of Boston, metrostyle, Territory Ahead, Isabella Bird.
Collaborated with senior management team and business partners, including marketing, copy, IT and merchandising, to create engaging and effective e-commerce solutions that increased customer reach, build loyalty, increase sales and number of visits for all 5 brands.
Freelance Art Director | Destination XL Group | Canton, MA
April 2012 – December 2012
Conceptualized and designed all digital assets, for DXLG brands including Casual Male, DXL, Rochester Big & Tall, B&T Direct, and Living XL.
Senior Art Director | Talbots | Hingham, MA
April 2001 – December 2011
Directed, hired and managed e-commerce design team in 2 locations (in-house and freelance art directors, designers, production) for talbots.com. Assets included homepage design, content-focused destinations, targeted emails, online advertising, mobile site, and social media platforms. Emails and ads consistently produce click-thru and conversion rates higher than industry averages. Project increase of 150-200% annually with 100% of deadlines met.
Directed digital photo shoots for women’s, men’s and kids’ businesses. Establish retouching and color correction direction for external studio. Over final 1000 images added to site monthly.
Created identity, look and structure for launch of thetalbotsinc.com, highlighting corporate information for Talbots and J.Jill brands, investor relations, human resources and media requests.
Partnered with creative agencies to redesign/re-platform (ATG) desktop and mobile experiences for talbots.com.
Collaborated with market research and external user interaction studies, to improve user experience and conversion rates. Included streamlining checkout process, enhanced product images (plus size models, zoom, alternate views, available colors), personalization (myTalbots), and online bill payment.
Managed budget, including team growth, photo shoots, equipment.
Collaborated with VP of e-commerce, cross-functional directors and project management to determine team’s priorities, goals and workload.
Creative/Marketing Director | domania.com | Boston, MA
April 2000 – February 2001
Lead creation of brand identity for CMGI funded start-up. Hired design, usability and marketing teams.
Partnered with executive team to develop brand’s strategic direction within the Real Estate Industry, prepared for future sale of company.
Handled Marketing budget, including media spend, advertising and head count projections.
Created and managed relationships with media and design agencies – including media buys, marketing materials for both off-line and on-line promotions, trade shows, sales and media kits.
Managed acquisition team and programs, including management of affiliate program, which generated 70% of domania.com traffic.
Additional roles and experiences
Art Director | Lycos, Inc. | Waltham, MA
Multimedia Coordinator | 1-800-FLOWERS | Carle Place, NY
Design Assistant | HarperCollinsPublishers | New York, NY
Bachelor's Degree, Studio Art | Skidmore College | Saratoga Springs, NY